The Investment Essentials Campaign is based around six principals that are key to successful investing. For this campaign I created a visual identity that leaned heavily into the modularity of this concept. I created a mark based on architectural support to represent the all the “essentials” of investing and designated a specific section of the mark to each category in the campaign. Each essential had a color chosen from our corporate brand guide which was used on print pieces and the campaign site for an easy visual indicator of the content.
The modular visuals were carried over into web and email, with icons surrounded by a hexagonal pattern, an infographic-style email blast, and in a brief animation featured at the top of the landing page.
