Winner of the 2017 MFEA Star Award in the Medium Asset Advisor Services Category.
The Readiness Campaign started as a Retirement-centric initiative, and eventually grew to include 3 staples of preparing for the future: Retirement, Taxes, and Wealth. The building blocks language was the jumping off point for the blueprint theme which lent itself incredibly well to application on Social Media, and was particularly striking as a pattern inside a tri-pocket folder which holds all print assets for this campaign.
I also developed a brief motion graphic for use on the campaign-specific landing page, and the three icons for each category served as a recognizable visual stamp across all platforms.
